Benefits Alliance

Benefits Alliance is Canada's leading organization of independent benefits advisory firms. The company was transitioning and along with 323 Media a new brand was created to follow the organization into the next phase. The words 'The' and 'Group' were removed and a new focus on the four pillars the company focuses on was brought in. Bold colours were used to stand out from the competition which mostly consisted of inoffensive blues.

Document and presentation templates were created along with the usual printed business materials like business cards and letterhead.

A comprehensive brand guide was created to help employees and future contractors use the brand effectively and consistently.

After the branding was created and approved, their website was designed. I created the front-end design and layout, and the developers at 323 Media did the backend coding.

Logos for Benefits Alliance services were created to easily differentiate each other while using the same colours as the main brand.

As Benefits Alliance continued to work with 323 Media, many infographics and other supporting graphics were created together to support their business.

Follow the link to view some of the conference collateral we created for two annual conferences sponsored by Benefits Alliance.